A recent poll asked professionals: Which job search asset do you think matters most for landing interviews and offers? The results are telling:
Resume / CV – 20%
LinkedIn Profile – 5%
Portfolio / Case Study – 59%
Networking Message – 17%
Why Portfolios Lead the Way
It’s no surprise that 59% voted for portfolios or case studies. In today’s skills-driven market, employers want proof of impact, not just promises. A portfolio demonstrates what you’ve done, how you think, and the results you’ve achieved. It moves the conversation from “Can you do this?” to “Here’s evidence I already have.”
The Role of Resumes and LinkedIn
While resumes (20%) and LinkedIn profiles (5%) are still important for getting noticed, they are increasingly viewed as entry-level filters rather than differentiators. Recruiters may scan these first, but they rarely seal the deal on their own.
Don’t Overlook Networking
Interestingly, 17% chose networking messages. A warm introduction or personalized outreach often makes the difference between getting lost in a stack of applications and landing an interview. Networking remains a critical amplifier—especially when paired with a strong portfolio.
The Big Takeaway
The data highlights a key shift: success in job searching is less about polished documents and more about real-world proof and relationships. To maximize opportunities, job seekers should:
Leverage networking strategically to get in front of decision-makers.
Build a compelling portfolio or case study library.
Maintain a clear, keyword-friendly resume and LinkedIn profile.